Nigerians rank among the world’s top social media users, with 2024 data placing them fifth globally for average daily time spent online. According to figures from Cable.co.uk and We Are Social, shared by World of Statistics, Nigerians spend an average of 3 hours and 23 minutes per day on social media.

Kenya tops the list, with users spending an average of 3 hours and 43 minutes daily, followed by South Africa (3 hours 37 minutes), Brazil (3 hours 34 minutes), and the Philippines (3 hours 33 minutes). Other countries with high engagement include Colombia, Chile, and Indonesia.

While social media usage is particularly high in Nigeria and other countries, some nations report lower averages, including Ghana (2 hours 43 minutes), Egypt (2 hours 41 minutes), and Thailand (2 hours 30 minutes). European countries like Portugal, Romania, and Italy show even lower engagement, highlighting regional differences in social media habits.

Full list:
Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17