TikTok has revealed the removal of over 2.1 million videos in Nigeria during the second quarter of 2024 due to violations of its community guidelines. This move is part of the platform’s ongoing efforts to strengthen content moderation and create a safer environment for users.

In its Community Guidelines Enforcement Report released on Tuesday, the company stated that the removed videos accounted for less than 1% of the total uploads in Nigeria during the reporting period. “Key findings show that 99.1 per cent of these videos were proactively removed before users reported them, with 90.7 per cent taken down within 24 hours. These figures highlight TikTok’s commitment to staying ahead of harmful content, ensuring a safer platform for Nigerian users,” the report noted.

The China-based platform affirmed that it would continue investing in technology to improve content moderation and better understand potential risks, reinforcing its dedication to transparency and platform safety both in Nigeria and worldwide.

Globally, TikTok announced that it removed over 178 million videos in June 2024, with 144 million of those removals handled by automated systems. “With a proactive detection rate now at 98.2 per cent globally, TikTok is more efficient than ever at addressing harmful content before users encounter it,” the company stated.

TikTok is owned by ByteDance, a private multinational company founded by Chinese entrepreneurs. Ownership is divided among global institutional investors (60%), the founders (20%), and employees (20%), according to TikTok.